Galeries Lafayette Introduces "Comfort Shopping" Concept in China

In response to the growing trend of emotional consumption, Galeries Lafayette has recently launched its "Comfort Shopping" model in China. This concept integrates soothing, comfort-driven brands with high-end retail, creating a retail space that not only satisfies shopping needs but also offers emotional solace.

Over the past few years, healing products have evolved from being child-centric to becoming a source of comfort for adult consumers. According to the "2024 China Youth Consumption Trends Report," nearly 30% of young people make purchases driven by emotional value. For example, plush toys from brands like Jellycat and Teddytale have become widely popular, while social media is flooded with viral videos featuring toys.<