Bottega Veneta Brings New Year Festivities to Liuyang, Hunan

On January 16, Bottega Veneta celebrated the Lunar New Year in Liuyang, Hunan, the historic birthplace of fireworks. The brand brought the imagery from its festive campaign to life through a celebration filled with the warmth and ceremony of New Year reunions, showcasing its deep respect for Chinese traditions.

Special guests Xu Xin, Myolie Wu, Hu Yitian, and Zhai Zilu were in attendance, joining visitors for a heartwarming riverside fireworks show. As the fireworks illuminated the sky, the evening captured the joy and togetherness that define the New Year spirit.