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Hermès Keeps Its Promise
A carefully planned move into new territory
China’s Beauty Market Is Back — But It No Longer Tolerates Path Dependence
Some are swimming naked, while others are already preparing for the storm.
2025–2026 | Navigating the Headwinds Aboard the One-Trillion-Yuan Anta Ship
Big Corporations Don’t Get to Slow Down
MARKETING
Louis Vuitton Faces Backlash After Winning Lawsuit Against Chinese Tea Brand
Molly Tea was ordered to pay 10.3 million, but what price will Louis Vuitton have to pay?
LIFESTYLE
·
TRAVEL & RESORT
Accor Doubles Down on China’s Luxury Hotel Market With Major Expansion
The hospitality group builds its presence across key regions to capture the fast-growing luxury travel market.
RETAIL
·
STORES
Sephora Embraces C-Beauty and Douyin to Drive Traffic
Sephora is adapting to China's fast-moving beauty market
MARKETING
Gucci and Jannik Sinner Reunite for the House’s Latest Campaign
The project also highlights the House’s longstanding relationship with tennis
FEATURE
Chanel Has Found Growth Again — Even Before the Blazy Effect Fully Arrives
Luxury Needed Good News. Chanel Finally Delivered It.
FEATURE
·
Beauty
Can Estée Lauder Truly Recover From Its “Serious Cold”?
The symptoms may be easing, but the illness hasn’t fully left the body.
FEATURE
How a Radiant Jeweler Became a Friend to Every Generation over 90 years?
Luxury is warmer than you think.
MARKETING
ACG Signs World-Class Trail Runner Yao Miao to All Conditions Racing Department
Building a more vibrant outdoor ecosystem together
FEATURE
IKEA China’s Tough But Necessary Pivot
Enters a more flexible, localized phase
MARKETING
M·A·C Invites Shanghai Into a Soft-Focus World
Launched PowderKiss Collection
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HOT
Orveda Unveils First-Ever Flagship Boutique in Shanghai
Hermès Brings Rouge Brillant Silky Lipsticks to Life in Shanghai
Van Cleef & Arpels Doesn’t Play the Trend Game—And That’s Exactly Why It Works in China
Gucci and Jannik Sinner Reunite for the House’s Latest Campaign
Louis Vuitton Faces Backlash After Winning Lawsuit Against Chinese Tea Brand
Accor Doubles Down on China’s Luxury Hotel Market With Major Expansion
Sephora Embraces C-Beauty and Douyin to Drive Traffic