Hourglass's First Themed Exhibition in China, Debuts in Shanghai

From January 10–12, Hourglass, the vegan beauty brand, brought its first-ever brand-themed exhibition to China. The event, titled "RED 0," was hosted in Shanghai to spotlight the launch of its RED 0 lip shade.

RED 0, a vibrant innovation that's already earned multiple beauty awards, replaces carmine — a pigment traditionally derived from cochineal insects — with a vegan alternative.

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