On January 18, GAP debuted "Brannan's Fun World," its first-ever family experience space, at 863 West Nanjing Road, Shanghai. Blending shopping, entertainment, relaxation, and educational activities, this new concept space offers families a vibrant and imaginative destination for fun and connection.
On the opening day, the brand also partnered with Xiaowanjia Children's Theatre to present a creative children's stage performance. In addition, visitors were treated to limited-time check-in gifts and a stamp collection reward system during the event.
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