GAP Unveils Its First Global Family Experience Space in Shanghai

On January 18, GAP debuted "Brannan's Fun World," its first-ever family experience space, at 863 West Nanjing Road, Shanghai. Blending shopping, entertainment, relaxation, and educational activities, this new concept space offers families a vibrant and imaginative destination for fun and connection.

On the opening day, the brand also partnered with Xiaowanjia Children's Theatre to present a creative children's stage performance. In addition, visitors were treated to limited-time check-in gifts and a stamp collection reward system during the event.

The new space showcases Brannan Bear, GAP's classic character, as the "Fun Ambassador," adding a playful, imaginative touch to the entire experience. Brannan Bear first appeared in GAP's baby clothing ads in 2000, and in 2004, it was officially named Brannan. Over the years, GAP has created books, songs, and plush toys featuring Brannan, making it a beloved companion for families and children growing up.

"Brannan's Fun World" includes several interactive zones, such as Brannan's Express, Adventure Island, Creative Park, and the Trend Customization Zone. Brannan's Express features the bear's iconic cuddly image, perfect for photo ops. Adventure Island offers a variety of toys and games to ignite curiosity and exploration in children. In Creative Park, developed with TAS STUDIO, children can enjoy art classes like painting and crafts, sparking their creativity and learning in a fun, engaging way.

The store also features “Imagination Valley,” supported by the Jing'an District Culture and Tourism Bureau, where children can enjoy a variety of books in partnership with the district library. The Trend Customization Zone offers personalized fashion items for customers. Furthermore, to foster children's artistic development, Mele Kids, a company dedicated to children's art education, has provided customized art supplies, video lessons, and interactive toys for GAP Kids.

In addition, the store offers a full range of GAP Kids apparel and accessories, along with men's and women's ready-to-wear collections. A special playful fitting room for kids has also been created for the ultimate fun shopping experience.