Atelier Cologne Completes Revamp, starting with the Chinese market

After a series of "withdrawals" controversies, L'Oréal's niche salon perfume brand Atelier Cologne has finally completed its brand revamp, starting with the Chinese market, to meet consumers with a brand new look.

Currently, Atelier Cologne's Tmall flagship store has released new products, with each product name specially marked with the phrase "brand renewal". Taking the brand's classic product, the Oolang Infini as an example, it is evident that Atelier Cologne has seriously completed a series of revamps from packaging, formula to content. The brand highlights that the new formula increases fragrance concentration by 33%, ensuring a longer-lasting scent, while the packaging, masterfully created by Italian glass craftsmen, carries forward the brand's classic design with natural motifs.<