Girard-Perregaux Shifts to Direct-Operation Model in China

Swiss luxury watchmaker Girard-Perregaux has announced its decision to transition to a direct-operation model, reclaiming control of its distribution channels in Mainland China, Hong Kong, Macau, and Taiwan.

Having built a strong business foundation in China over the years, the brand will officially take over the distribution rights from its general agent, Swissam Hong Kong, starting in January 2025. This strategic move will enable Girard-Perregaux to directly manage its distribution in these regions and align more closely with its growth ambitions.<