La Roche-Posay Names Sun Yingsha as Brand Ambassador for Skin Repair

On January 17, La Roche-Posay officially announced Chinese table tennis champion Sun Yingsha as its new brand ambassador for skin repair products (including serums and masks). In conjunction with the announcement, the brand also introduced the new La Roche-Posay B5 Multi-Effect Repair Serum, developed in partnership with leading dermatology experts in China.

La Roche-Posay highlighted that Sun Yingsha’s passion for table tennis, combined with her outstanding skills and strategic precision, has earned her numerous championships both domestically and internationally. Her bold, relentless approach and commitment to excellence align perfectly with La Roche-Posay’s dedication to advancing the science of skincare, bringing a fresh burst of energy to the field.

Additionally, the newly launched B5 Multi-Effect Repair Serum incorporates the innovative SUPER B5, a next-generation research-based ingredient, offering advanced benefits in soothing, skin barrier repair, and stress reduction. This launch marks a major step forward for the brand in the repair category. During the upcoming "La Roche-Posay Tmall Super Brand Day" on February 11, the brand will give consumers a chance to virtually experience the outstanding repair effects of this new product.