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Bottega Veneta Brings New Year Festivities to Liuyang, Hunan

Showcasing its deep respect for Chinese traditions
Playful and Versatile: Fashion and Accessories Brands Shine with Year of the Snake Collections

Fashion and accessories brands often stand out with vibrant collaborations and exclusive collections
How Luxury Brands Are Telling Cultural Stories Through the Symbol of the Snake

Transforming tradition into meaningful and captivating stories
Through Emotion and Tradition, Luxury Brands Present Diverse Lunar New Year Campaigns

Burberry, CELINE, Miu Miu, Boucheron, TOM FORD
How Are Luxury Brands Weaving the Theme of "The Snake" into Their CNY Storytelling?

Gucci, Balenciaga, Dolce&Gabbana, Montblanc
Watchmakers&Jewelry Maison celebrate Snake Lunar New Year with Limited Edition Timepiece

Unveiled their stunning tributes to the Year of the Snake in watchmaking
Newly Launched Snake Lunar New Year Collections by Fashion Brands

lululemon, Moose Knuckles, Canali, Acne Studios, Stone Island, Golden Goose
Luxury Brands Welcome the Snake Lunar New Year in Diverse Ways

Festive videos, podcasts and products
Collection for the Snake Lunar New Year: MICHAEL KORS, COS, Maison Margiela, Marimekko, Maison Kitsuné

The snake is either cleverly concealed or only subtly referenced
Tiffany & Co. Unveils Two New Creations in China for the 2025 Chinese New Year

Tiffany Lock Ruby Necklace and a new piece from the Elsa Peretti® Snake collection

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2025 Snake Year Spring Festival

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