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Bottega Veneta Brings New Year Festivities to Liuyang, Hunan
Showcasing its deep respect for Chinese traditions
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Playful and Versatile: Fashion and Accessories Brands Shine with Year of the Snake Collections
Fashion and accessories brands often stand out with vibrant collaborations and exclusive collections
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How Luxury Brands Are Telling Cultural Stories Through the Symbol of the Snake
Transforming tradition into meaningful and captivating stories
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Through Emotion and Tradition, Luxury Brands Present Diverse Lunar New Year Campaigns
Burberry, CELINE, Miu Miu, Boucheron, TOM FORD
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How Are Luxury Brands Weaving the Theme of "The Snake" into Their CNY Storytelling?
Gucci, Balenciaga, Dolce&Gabbana, Montblanc
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Watchmakers&Jewelry Maison celebrate Snake Lunar New Year with Limited Edition Timepiece
Unveiled their stunning tributes to the Year of the Snake in watchmaking
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Newly Launched Snake Lunar New Year Collections by Fashion Brands
lululemon, Moose Knuckles, Canali, Acne Studios, Stone Island, Golden Goose
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Luxury Brands Welcome the Snake Lunar New Year in Diverse Ways
Festive videos, podcasts and products
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Collection for the Snake Lunar New Year: MICHAEL KORS, COS, Maison Margiela, Marimekko, Maison Kitsuné
The snake is either cleverly concealed or only subtly referenced
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Tiffany & Co. Unveils Two New Creations in China for the 2025 Chinese New Year
Tiffany Lock Ruby Necklace and a new piece from the Elsa Peretti® Snake collection
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