On, MM6 Maison Margiela, and Bally Unveil CNY Limited Edition Collections

To mark the arrival of the Snake Year Spring Festival, brands blend diverse cultural elements into their designs and events, creating a unique blend of tradition and contemporary style.

On

Swiss sports brand On has launched a limited edition 2025 Chinese New Year collection inspired by the zodiac and Spring Festival blessings. The collection features special edition Cloud X 4 and Cloudtilt sneakers, alongside new clothing, accessories, and children's shoes for the holiday. To strengthen its local cultural ties, On has also introduced the "Blessings On" New Year campaign, bringing festive cheer to Chinese consumers.

Also, for the first time, On has introduced children's shoes, clothing, and accessories as part of the Snake Year collection. 

MM6 Maison Margiela

MM6 Maison Margiela’s 2025 Chinese New Year collection features a red ouroboros snake coiled around the overlapping white MM6 label. The number "6" inside the snake represents smooth progress and reflects the snake's place in the Chinese zodiac. This design honors the snake, which is a symbol of good fortune and longevity in Chinese culture.

Bally

Bally has teamed up with Swiss artist Beni Bischof to create a 2025 limited edition collection for the Year of the Snake. The collection showcases contemporary illustrations of the Chinese zodiac snake, with Bally introducing a unique cartoon character, "Bally Lucky Baba Snake." The 2025 collection includes ready-to-wear pieces, footwear, and accessories.