Luxury Brands Welcome the Snake Lunar New Year in Diverse Ways

To mark the arrival of the Snake Lunar New Year, luxury brands blend diverse cultural elements into their designs and events, creating a unique blend of tradition and contemporary style.

Bottega Veneta

In celebration of the 2025 Chinese New Year, Bottega Veneta filmed a festive short video in Liuyang, Hunan Province—the birthplace of fireworks.

The video captures moments of people walking through traditional alleys, gathering with family and friends to celebrate the holiday, and enjoying the fireworks by the river, creating a warm, inviting New Year atmosphere.

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