Ralph Lauren Hosts the Chinese Premiere of "Very Ralph"

On December 4, Ralph Lauren hosted the China premiere of "Very Ralph" at the Shanghai Concert Hall, guiding guests on an extraordinary journey that spans fashion, art, culture, and life philosophies.

Directed and produced by the acclaimed documentary filmmaker Susan Lacy, "Very Ralph" is the first-ever documentary about designer Ralph Lauren. It offers a unique perspective through in-depth interviews, telling the story of Ralph Lauren and allowing audiences to experience his vision of life, dreams, and love.

Ralph Lauren shared, “Success for me wasn’t about money, it was about being somebody, standing for something, being an individual.”

The documentary explores Ralph Lauren's colorful journey. As an optimistic and determined dreamer, he has created a cinematic vision of an ideal life, filled with passion and creativity. His work goes beyond fashion, serving as a reflection of his inner world and creating a style that is not confined to trends. Inspired by love, he rises to challenges with the mindset of a winner, encourages self-expression, and celebrates the beauty of women. With his vision of a beautiful life, he has created a holistic lifestyle brand, championing diversity and inspiring the world with this vision, becoming a truly transformative cultural force.

At the premiere, a host of celebrities from across the Asia-Pacific region gathered to witness this grand celebration of life, dreams, and love. Guests included Li Bingbing, Deng Chao, Gao Yuanyuan, Liu Shishi, Guo Jingjing, Xu Xin, Yao Yan, Krystal Jung, Chen Bolin, Stephen Fung, Ha Jung Woo, Zhu Zhu, Qiao Xin, Li Naiwen, Yang Lan, Fann Wong, Christopher Lee, Moriarty Caelan Alexander, Sarocha Chankimha (Freen), Wu Muye, Marion Caunter, Kevin Tan, and Andrew Lien Kai, all present to celebrate the magic of Ralph Lauren's story.

Li Bingbing

Deng Chao

Gao Yuanyuan

Liu Shishi

Guo Jingjing

Krystal Jung

Chen Bolin

Stephen Fung

Zhu Zhu

Before the premiere, Ralph Lauren created an immersive brand experience across Shanghai, inviting the city to enter a world built on inspiration, dreams, and belief.

Since its foundation, Ralph Lauren has been driven by innovation, constantly surprising and inspiring its fans. Leading up to the "Very Ralph" premiere, the brand seamlessly blended technology and culture, presenting a stunning drone light show on the Bund to depict Ralph Lauren's legendary story. At the Xujiahui metro station, a large-scale light and shadow display illuminated the space, inviting audiences into Ralph Lauren's world.

The breathtaking drone light show, set against the sparkling sky over the Bund, featured a wide silk tie symbolizing the brand's innovative beginnings. The quote “I DESIGN DREAMS” reflected Ralph Lauren's pursuit of a beautiful life. A silhouette of the designer was projected onto the sky, greeting the audience across time. The show ended with the words Very Ralph, inviting viewers to join the film's screening. Meanwhile, at the city's center, a luminous display of "Very Ralph", paired with Ralph Lauren's quotes, created a dreamlike atmosphere that resonated emotionally with viewers through cinematic visuals and sound.

Ralph Lauren continues to inspire a beautiful life through his visionary brand story, sharing his dreams, beliefs, and passions with the world, and inviting everyone to join in the pursuit of a life of meaning and beauty.