Collection for the Snake Lunar New Year: MICHAEL KORS, COS, Maison Margiela, Marimekko, Maison Kitsuné

While the "snake" is widely regarded as a symbol of luck in both Eastern and Western cultures, it is not an animal that everyone finds appealing. With this in mind, many brands have gone to great lengths this Year of the Snake to design festive Lunar New Year collections where the snake is either cleverly concealed or only subtly referenced.

MICHAEL KORS

MICHAEL KORS has launched its 2025 New Year Collection, starring Asia-Pacific ambassador Yang Zi in a campaign celebrating the season.

The images feature Yang Zi with the brand’s new washed rose pink denim Jordi and Ludlow bags, styled with matching trench coats, shirt dresses, and denim skirts. The soft, pastel palette evokes a light and breezy spring feel, symbolizing hope and good fortune for the year ahead.

COS

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