Collection for the Snake Lunar New Year: MICHAEL KORS, COS, Maison Margiela, Marimekko, Maison Kitsuné

While the "snake" is widely regarded as a symbol of luck in both Eastern and Western cultures, it is not an animal that everyone finds appealing. With this in mind, many brands have gone to great lengths this Year of the Snake to design festive Lunar New Year collections where the snake is either cleverly concealed or only subtly referenced.

MICHAEL KORS

MICHAEL KORS has launched its 2025 New Year Collection, starring Asia-Pacific ambassador Yang Zi in a campaign celebrating the season.

The images feature Yang Zi with the brand’s new washed rose pink denim Jordi and Ludlow bags, styled with matching trench coats, shirt dresses, and denim skirts. The soft, pastel palette evokes a light and breezy spring feel, symbolizing hope and good fortune for the year ahead.

COS

COS introduces its 2025 Lunar New Year Collection, honoring traditional Chinese culture and Eastern aesthetics. Collaborating with textile artist Amber Chen, COS commissioned a woven artwork titled "The Unwrapped-Wrapper," now displayed in the brand’s store windows.

Inspired by the energy of spring and natural elements, the collection features fresh-colored knitwear, ready-to-wear, and accessories. Key pieces include a drawstring leather phone pouch and knotted keyrings available in four shades.

Maison Margiela

Maison Margiela marks the Lunar New Year of the Snake with its first-ever Chinese New Year collection.

The designs reflect the symbolism of snakes intertwined with the phases of the moon, with silhouettes representing lunar cycles that convey auspicious blessings. The collection includes a hoodie, a T-shirt, and a silk scarf featuring artistic interpretations of this theme.

Marimekko

Marimekko celebrates the Lunar New Year of the Snake with a limited-edition capsule collection created in collaboration with Chengdu-based artist Wang Xuetong.

The capsule includes sweatshirts, T-shirts, a tote bag, a coin purse, and a functional handbag, alongside home products featuring Wang’s illustrations, such as Oiva plates and a matching coffee mug.

Maison Kitsuné

Maison Kitsuné welcomes the Year of the Snake with a special capsule collection in collaboration with brand ambassador Wei Daxun. The theme, "Blessings for the Season of Si," is conveyed through the campaign, shot in Bali at co-founder Gildas Loaëc’s residence.

Wei Daxun models printed T-shirts layered with the brand’s iconic fox-emblem designs, bringing a casual yet spirited style to life amidst the lush Southeast Asian backdrop. The collection reflects Maison Kitsuné’s playful approach to blending modernity with tradition.