Newly Launched Snake Lunar New Year Collections by Fashion Brands

Even though snake is not an animal that everyone finds appealing, in both Eastern and Western cultures, the snake is a symbol of transformation and renewal. Therefore, in the newly launched Lunar New Year collections, brands show diverse ways to introduce this Zodiac.

lululemon

To celebrate the Chinese Lunar New Year, lululemon collaborated with a diverse group of figures, including singer Li Yuchun, table tennis player Ni Xialian, and young actor Wu Hankun, to create a New Year-themed short film titled "Back to Spring." The 2025 limited-edition collection was also launched.

This year’s collection features festive colorways for some of lululemon's classic designs. Additionally, lululemon is releasing a New Year special podcast, where key contributors from the film—such as Ni Xialian, Wu Hankun, and other creatives—share their personal "Back to Spring" stories.

Moose Knuckles

Moose Knuckles drew inspiration from the process of a snake shedding its skin to design its Year of the Snake collection.

The brand reimagined its logo, drawing from the calligraphic style of the Chinese character for "snake" and the natural patterns on a snake's body. The logo evokes the graceful winding of a snake, subtly integrated into the texture of its scales. The color scheme highlights classic Chinese New Year tones of red, gold, and black, evoking a festive, elegant atmosphere.

The collection includes jackets, sweaters, T-shirts, and hats, all inspired by ice hockey, a sport central to the brand’s identity.

Canali

Canali design a minimalist logo for its 2025 Year of the Snake collection, featuring clean lines and snake-inspired motifs.

The collection uses a red, white, and navy color palette, with items like jackets, knitwear, jeans, and T-shirts featuring subtle snake embroidery. The accompanying campaign incorporates traditional Chinese symbols of good fortune, using vibrant red and yellow tones to create a lively, celebratory scene.

Acne Studios

 

In Chinese culture, the snake is one of the earliest totems, symbolizing wisdom, good fortune, and longevity. Acne Studios incorporates this symbolic element into its 2025 limited-edition collection, conveying blessings and positive wishes. The campaign features brand ambassador Ma Sichun, who interacts with a special ribbon lantern and shares her New Year story in the film.

Stone Island

Stone Island’s Year of the Snake collection features special red stitching, creating wave-like quilting patterns on the front and back of garments that mimic the winding shape of a snake’s body. The jackets and pants come in black and silver, dyed using Stone Island’s signature garment-dyeing techniques, and the fabrics are made from their experimental Nylon Metal material, which gives off a metallic shine. The collection also includes detachable sleeves and hoods, reflecting the spirit of "transformation" and "reinvention" associated with the snake. The red Stone Island compass logo emphasizes the brand’s commitment to craftsmanship.

Golden Goose

Golden Goose’s Year of the Snake collection celebrates the snake's symbolism of wisdom, transformation, and eternity. The campaign stars global ambassador Jackson Yee.

The collection includes unisex oversized washed denim jeans, crew-neck sweatshirts, distressed white T-shirts, and beige wool sweaters. The standout piece in the collection is the Ball Star sneakers, reimagined in white leather with snake print, red stitching, and matching laces. The collection also introduces luxurious accessories, including a beige alpaca wool scarf and an antique gold snake-shaped brass brooch.