Newly Launched Snake Lunar New Year Collections by Fashion Brands

Even though snake is not an animal that everyone finds appealing, in both Eastern and Western cultures, the snake is a symbol of transformation and renewal. Therefore, in the newly launched Lunar New Year collections, brands show diverse ways to introduce this Zodiac.

lululemon

To celebrate the Chinese Lunar New Year, lululemon collaborated with a diverse group of figures, including singer Li Yuchun, table tennis player Ni Xialian, and young actor Wu Hankun, to create a New Year-themed short film titled "Back to Spring." The 2025 limited-edition collection was also launched.

This year’s collection features festive colorways for some of lululemon's classic designs. Additionally, lululemon is releasing a New Year special podcast, where key contributors from the film—such as Ni Xialian, Wu Hankun, and other creatives—share their personal "Back to Spring" stories.

Moose Knuckles

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