DESCENTE’s “The Next Peak” Launch at the Great Wall

On December 6, DESCENTE hosted its “The Next Peak” launch event at Beijing’s iconic Great Wall.

With the Great Wall as its dramatic backdrop, the event combined a dazzling light show, product displays, inspiring discussions, and the first-ever skiing challenge on the Great Wall. This unique celebration of DESCENTE showcased five legendary “peak” moments from the brand’s history.

The event kicked off with an awe-inspiring light and drone show. Against the night sky, drones traced five key chapters of the brand’s history, highlighting its milestones in craftsmanship, innovation, empowerment, breakthroughs, and glory.

<