YSL Beauty Launches MYSLF Men's Fragrance

At the beginning of September, YSL Beauty launched its latest men's fragrance "MYSLF", across all channels in the Chinese market.

The new product is named "MYSLF", which carries the dual meaning of emphasizing.  On the one hand, the profound meaning lies in emphasizing "Myself", allowing male consumers to enjoy every moment of being themselves in a time where the meaning of "masculinity" is being redefined. It also incorporates the brand's initials and can be interpreted as "MY YSL FRAGRANCE". This indicates the brand's intention to make this new product its fragrance manifesto for men.<