CHAUMET Launches Flagship Store on Tmall Luxury Pavilion

CHAUMET, the world-renowned Parisian jewellery Maison, announces its official entry into Tmall Luxury Pavilion. Featuring a selection of jewellery masterpieces from all the emblematic collections of the Maison, the official CHAUMET Tmall flagship store will open its doors on 16th January, 2024. To celebrate this important moment, CHAUMET unveils a brand-new Bee My Love rose gold pendant setting with pink sapphires, which will make its exclusive global debut at the new online boutique.

Since entering the Chinese market from 2007, CHAUMET has continued to narrate the legend of elegance originated at the 12 Place Vendôme and has extended the recognizable CHAUMET blue to 17 cities across the nation, integrating it into the contemporary, cloud-connected world. The opening of CHAUMET Tmall Flagship Store marks a significant milestone for the brand to accelerate its growth in the Chinese market. Charles Leung, CEO of CHAUMET, said “The opening of CHAUMET Tmall Flagship Store marks a further step we’ve decided to take to complete the Maison’s EC ecosystem, related to our digital operations strategy. Tmall Luxury Pavilion provides us the ideal environment to match our prestigious brand image. We believe this partnership will provide a more enriching and premium online shopping experience and further catering to the high-quality expectations of Chinese customers, especially the young generation.”<