Orveda: Hand Care Deserves a Closer Look

In the beauty industry, the idea of being “armed to the teeth” isn’t just a figure of speech—it’s a philosophy.

As brands, researchers, and consumers continue pushing the boundaries of skincare, the focus has long expanded beyond the face to include other highly expressive areas of the body. Hands, often called the “second face”, are a key indicator of age and lifestyle, making them a prime target for scientific breakthroughs in beauty.

Hand creams have evolved beyond basic hydration, incorporating functional benefits and even emotional appeal. Yet, as consumers demand more advanced solutions, traditional hand care no longer meets expectations. The pursuit of hand rejuvenation has become an emerging field of research—one that’s often reserved for niche treatments. But Coty, known for its high-tech beauty innovations, has taken up the challenge.

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