The Future of Shiseido Professional: Where Art Meets Technology

Last Friday, Shiseido Professional Hair, part of Henkel Consumer Brands, hosted a special event at PROVI Shanghai, and ConCall was invited to attend.

Timed just ahead of Longtaitou Day, an auspicious time in China for haircuts. The event showcased Shiseido Professional’s new brand identity, unveiled in 2024. Guests experienced tea and floral arrangement workshops, a mini scalp health class using the brand’s exclusive scalp analysis tool, and a personalized scalp care SPA—a multisensory journey blending brand philosophy, scientific innovation, artistic inspiration, and lifestyle aesthetics.

<