Partnership Breaks Down, Chinese Skincare Brand Broda Faces Backlash

Since February, discussions about the closure of Chinese Skincare Brand Broda’s Tmall flagship store have surfaced on social media platforms.

On February 7, Broda issued a clarification on Weibo, explaining that the closure of its Tmall store was part of an “optimization” process, and that consumers could still purchase products through JD, Pinduoduo, Douyin, WeChat mini-program, and Xiaohongshu. However, despite these platforms still running normally, some of the brand’s key products have been out of stock for a while.

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