Camel Expands Into Beauty—Bringing Outdoor Expertise to Skincare

From technical jackets to beauty products, Camel—China’s top outdoor apparel brand on e-commerce platforms—is expanding its reach once again. Known for its well-designed, affordable outdoor gear, the brand has quietly built a massive following, with one in four visitors at top travel destinations sporting a Camel jacket. Now, Camel is bringing its outdoor expertise to skincare with the launch of its own beauty line.

The brand soft-launched its beauty division in November 2024 through a WeChat account, before announcing a “Professional Sun Protection Report” initiative in January 2024. On February 26, Camel made its official debut in the beauty industry at the 2025 CIE Beauty Expo.

According to Feng Chengcheng, Head of Camel Beauty, the company’s research in 2021 revealed a key pain point: 72.3% of outdoor enthusiasts struggled with skincare products failing in extreme environments.<