YSL Beauty’s “Abuse is Not Love” Initiative: Empowering People Through Awareness

On March 10, YSL Beauty released its latest short film, “Don’t Call It Love”, as part of its global initiative “Abuse is Not Love.”

In just 1 minute and 41 seconds, the film takes a reverse narrative approach, tracing a Parisian couple’s journey—from a seemingly perfect romance to the subtle yet alarming signs of an unhealthy relationship.

With its succinct yet thought-provoking storytelling, YSL Beauty breaks down romanticized portrayals of toxic relationship behaviors, urging people to recognize warning signs that may appear harmless but can escalate into emotional or physical harm.

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