Loro Piana Launches Its First Exhibition at Shanghai Pudong Art Museum

On March 20, Loro Piana unveiled its first-ever exhibition to celebrate its 100th anniversary, titled "If You Know, You Know. Loro Piana’s Quest for Excellence," at the Shanghai Pudong Art Museum. This collaboration also marks the museum’s first-ever exhibition with a luxury brand.

The opening event saw the participation of prominent figures, including director Chen Kexin, actors Zhou Xun, Jin Dong, writer Xu Zhiyuan, actor Jeremy Strong, tennis legend Li Na, and actors Lee Min-ho, Gao Ye, Li Xian, and Na Ran. Dressed in Loro Piana's 2025 Spring/Summer collection, the stars exuded timeless elegance, setting the tone for this century-spanning exploration.

Curated by renowned Judith Clark, the exhibition was designed as an immersive experience, creating a deep and lasting emotional connection between Loro Piana and its audience. The exhibition takes visitors on a journey through the brand's 100-year history, focusing on rare materials, exceptional craftsmanship (savoir-faire), and family heritage.

Inspired by sensory and tactile perspectives, the exhibition spans over 1,000 square meters, occupying the second floor of the museum and featuring three main exhibition halls and five smaller rooms. The layout uses a progression of materials, textures, and colors to unfold the world of Loro Piana. The displays feature a blend of archival documents, artworks from the collections of Sergio and Luisa Loro Piana, fabric samples, fibers, and 33 exclusive, dramatic outfits designed for the exhibition. These pieces highlight the brand’s relationships between origin and ready-to-wear, region and fiber, and elevate Loro Piana’s craftsmanship to new artistic heights.

It is significant to note that Loro Piana’s journey is closely linked to China. The country marks the starting point of Loro Piana’s pursuit of excellence in cashmere. As a tribute, the exhibition emphasizes the importance of mutual respect.

The space features carefully selected materials, such as soft Cashfur cashmere-lined walls, natural wood, leather, brass, and “sanpietrini” stone, creating a gradient of bold colors, light tones, and beige, inviting visitors into an immersive sensory experience.<