Adidas Unveils ADIZERO 0 Series at Shanghai

On March 17, Adidas took over the West Bund Dome in Shanghai to unveil its latest innovation in race-day footwear—the ADIZERO 0 Series.

The event explored the record-breaking journey of the ADIZERO lineup, culminating in the debut of the ADIZERO ADIOS PRO 4. More than just a product showcase, the event offered interactive experiences for the Chinese running community, pushing the boundaries of speed and technology.

Ahead of the launch, Adidas invited runners to contribute their old ADIZERO shoes via social media, creating a striking installation of 600+ pairs at the event. This visual tribute to the evolution of ADIZERO told a compelling story, underscoring the brand’s deep ties with China’s running culture. As night fell, 1,000+ drones illuminated the sky, delivering a breathtaking light show.

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