Macallan Unveils a Limited-Time Immersive Experience at Beijing SKP

On March 18, The Macallan brought its TIME: SPACE COLLECTION to Beijing SKP with the launch of an immersive, limited-time experience space, offering whisky enthusiasts a multi-sensory journey into the brand’s rich heritage.

The pop-up, designed around The Macallan’s signature red, was curated in collaboration with renowned curator and art critic Bao Dong. At its heart are two striking artistic window displays, which break away from conventional flat visual storytelling to create a more immersive, three-dimensional presentation.

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