BIRKENSTOCK Celebrates 250th Anniversary with "Walk This Way" Exhibition at Shanghai's Zhang Yuan

To mark its 250th anniversary, the German footbed brand BIRKENSTOCK has partnered with photographer Henry Leutwyler to showcase a special photo exhibition titled "Walk This Way" at its Shanghai Zhang Yuan pop-up store. The exhibition highlights key moments from the brand's extensive history, presenting rare images from its original archives and sharing the story of its evolution. The exhibition is open to the public from November 21 to January 15.

The exhibition features notable milestones from BIRKENSTOCK’s journey, including the first non-metallic flexible insole created by master shoemaker Konrad Birkenstock, the first standardized and firmly integrated footbed designed by Karl Birkenstock, and the brand’s iconic sandals that have become global staples. Leutwyler's exploration of the brand's archives offers a deep dive into over two centuries of footbed innovation.

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