Playful and Versatile: Fashion and Accessories Brands Shine with Year of the Snake Collections

Fashion and accessories brands often stand out with vibrant collaborations and exclusive collections, and this year’s Year of the Snake offerings are no exception.

Zara

To celebrate the upcoming Year of the Snake, Zara has teamed up with Chinese brand AO YES for a collaborative collection. This partnership follows Zara’s previous collaborations with Chinese designers, showcasing the brand’s commitment to honoring and reinterpreting Eastern culture.

The collection includes menswear, womenswear, and home goods, inspired by the concept of the “Chinese Festival · Chinese Knot.” Through a modern lens, Zara and AO YES reimagine traditional festive motifs, creating a collection that fuses the lively energy of the New Year with contemporary style.

STUART WEITZMAN

STUART WEITZMAN welcomes the Year of the Snake with a limited-edition capsule collection for Chinese New Year 2025. Drawing inspiration from Chinese traditions, the collection features designs themed around the snake, symbolizing wisdom and good fortune. The footwear balances elegance and energy, offering a modern take on a cultural icon.

LEMAIRE

LEMAIRE celebrates the Lunar New Year with the launch of its new Gear Bag. Shot by photographer Yao Yuan, the campaign brings to life the festive spirit of Chinese New Year.

Available in small, medium, and large sizes, the Gear Bag features a clean denim blue tone and is accented with vegetable-tanned leather charms. These charms, inspired by traditional Chinese snake knots, represent luck, wisdom, and strength.