Longchamp's Pop-Up Southern French Garden Launches in Shanghai

On April 22, Longchamp unveiled its pop-up Southern French Garden in Shanghai’s Jing'an Kerry Centre.

The space, inspired by "Saint-Tropez," captures the town's relaxed, cozy atmosphere, embodying the spirited, chic lifestyle of the Longchamp woman.

Stepping inside, visitors are greeted with walls in striking yellow and pink, setting the mood with holiday-like vibes, and displaying the charm of Southern France. A retro photo booth lets guests snap selfies in Southern French style and enjoy limited daily offerings of Longchamp’s uniquely flavored ice creams.

The latest from Longchamp, including the ROSEAU, ÉPURE, and LE PLIAGE bag collections, as well as Longchamp×K.JACQUES sandals, are featured in the pop-up. Creative Director Sophie Delafontaine notes, "Like the ‘Je-ne-sais-quoi’ of Parisians, Saint-Tropez women possess an effortless charm, drawn from their laid-back lifestyle." The collection infuses lively spring and summer days with fresh vitality and a touch of Southern France, enriched with Parisian flair. Experience a slice of Southern French holiday spirit at Longchamp’s pop-up and embrace its effortless charm.

This space will be open from April 22 through May 5. In addition, the Longchamp Southern French Flower Market will pop up at the north entrance of Jing'an Kerry Centre and Anfu Road, offering another enchanting spot for visitors to explore.