Creed Hosts “Snow Mountain’s Calling” Celebration in Shanghai

On February 18, Creed hosted an immersive “Snow Mountain’s Calling” party at West Bund MGM Hotel in Shanghai, unveiling a creative film crafted in collaboration with world-renowned snow artist Simon Beck.

The evening saw top executives from Creed and Kering Group in attendance, delivering speeches and raising a toast with guests to celebrate the brand’s new chapter under Kering Beauté.

Upon entering the venue, guests were enveloped in the refreshing scent of Creed Silver Mountain Water, while multi-screen projections brought Simon Beck’s artistic vision to life.<