The Ordinary Finally Lands in China

The Ordinary has finally made its way to China, quietly launching on Sephora in recent days under its new Chinese name.

Despite the excitement from beauty lovers, neither The Estée Lauder Companies nor Sephora China has officially announced the launch. However, based on previous teasers from both brands, the official announcement is expected in March.

“What took you so long?” might be the collective sigh from Chinese consumers as The Ordinary finally makes its debut. Even the brand couldn’t resist a playful nod to the delay, captioning its announcement with, “Sorry for the wait—we’re on our way!” But as the saying goes, good things come to those who wait. Thanks to Sephora, customers can now consult professional beauty advisors to find the right products for their needs, dive into the brand’s ethos, and experience the products firsthand. Best of all, they no longer have to gamble on questionable Daigous, making the entire shopping experience seamless and stress-free.<