KUNOGIGI Debuts Its Seventh Boutique at Shanghai’s West Bund

On March 29, Chinese designer bag brand KUNOGIGI opened its seventh boutique at Gate M in Shanghai’s West Bund. 

After launching its debut store in Shenzhen, KUNOGIGI has quickly expanded its retail presence to Hefei, Chengdu, Xi’an, Tianjin, and Changsha. Its seventh location, now open at Shanghai’s West Bund, introduces a new “workshop” retail concept, offering consumers a more immersive glimpse into the brand’s innovation and whimsical design spirit.

While digital sales remain the core driver of KUNOGIGI’s business, the brand has managed to maintain steady growth in a tough retail climate—thanks to its commitment to material innovation, product creativity, and consumer-centric thinking.

Offline success has followed. The brand reported over RMB 1 million in sales within 20 days at both its Changsha and Xi’an store openings—underscoring its growing influence as a top-tier player in China’s fashion accessories space.<