ZONA20 MILANO Debuts in China with Flagship Opening at Galeries Lafayette Shanghai

Italian fashion house ZONA20 MILANO has officially landed in China, marking the grand opening of its first flagship boutique at Galeries Lafayette Shanghai.

Born in Milan, ZONA20 MILANO takes inspiration from European urban speed limits, blending this concept with the founder's lucky number “20” to symbolize endless possibilities. Rooted in traditional Italian craftsmanship, the brand reinterprets modern art and minimalist deconstructionism, crafting understated yet expressive pieces that invite personal interpretation. More than just a fashion label, ZONA20 MILANO envisions a global fashion community driven by slow fashion principles—championing equality, freedom, inclusivity, and sustainability while fostering individuality and emotional connection.<