SPOTLIGHT| Lacoste Names Wang Yibo as Its Global Ambassador

Lacoste Names Wang Yibo as Its Global Ambassador

On March 5, Lacoste announced Wang Yibo as its new global ambassador.

By championing the French flair for sporty chic, Lacoste seeks to capture the global audience's attention. With its rich array of global ambassadors and the suave portrayal by its newest face, Wang Yibo, the brand is poised to boost its creative edge and appeal.

Lacoste praised Wang Yibo as one of the most impactful young talents in Asia today, celebrated for his compelling presence and trendsetting style, perfectly aligning with Lacoste’s ethos of effortless elegance and bold creativity. This collaboration also brings to light Wang Yibo's passion for tennis, showcasing his joy in the sport's dynamic play. He eagerly anticipates elevating his style both on the court and off through this partnership with Lacoste.

At the Paris Fashion Week, Wang Yibo was spotted on the runway in Lacoste’s Fall/Winter 2024 collection, introducing the debut lineup by the brand's new creative head, Pelagia Kolotouros. Come May, Lacoste plans to unveil a fresh global campaign featuring Wang Yibo, promising to reveal a revamped brand image.