HUBLOT Names Yu Shi as Its New Brand Ambassador

HUBLOT has announced that Yu Shi, a rising star in China's acting scene, has been welcomed into the HUBLOT family as its latest brand ambassador.

According to HUBLOT, Yu Shi embodies the brand's core philosophy of "Art of Fusion" with his unique blend of athletic prowess and cultural sophistication. Widely admired for his compelling performances in the "Creation of the Gods," Yu Shi is not just a talented actor but also a distinguished athlete, holding certifications as a national level-two basketball player, a certified equestrian by the China Equestrian Association, and an open water diver, among other sports like boxing, archery, and shooting sports.

Yu Shi's ventures into the music industry, particularly with the release of his single last December, demonstrate his adventurous spirit and boundary-pushing ethos, resonating deeply with HUBLOT's own brand passion and values.

Stepping into his role as a brand ambassador for HUBLOT, Yu Shi elegantly models various iconic HUBLOT timepieces, such as the Spirit of Big Bang Titanium, Big Bang Unico Black Magic, and the Classic Fusion Racing Grey Chronograph in Titanium, bringing to life the brand's pioneering artistic vision in a stunning new visual campaign.