In early November, the Peace on Purpose initiative, initiated by the lifestyle brand lululemon in collaboration with the United Nations Foundation, was awarded the "Goal17 Innovation in Partnership Award" by the United Nations Foundation.
Established in 2019 by lululemon and the United Nations Foundation, the Peace on Purpose initiative aims to assist global United Nations workers and those in need to cope with challenges posed by difficulties, uncertainties, and disruptions. This project provides mindfulness-based audio tools and convenient mindfulness training opportunities for recipients, and offers free access to multilingual mindfulness audio tools on the brand's official website.<