Tiffany & Co. Launches Love For Our Oceans Initiative in China

On April 22, Tiffany & Co. introduced its Love For Our Oceans initiative in mainland China, reinforcing its commitment to environmental sustainability.

As part of the program, the brand will donate proceeds from the sale of its Tiffany T Smile Bracelet to the Mangrove Conservation Foundation (MCF). The funds will support the protection and restoration of mangrove wetlands—critical coastal ecosystems known for safeguarding shorelines, purifying water, and capturing carbon. The initiative also aims to raise awareness of environmental issues and promote climate resilience.<