YSL Beauty's "Abuse is Not Love" Initiative Elevates its Impact

YSL Beauty's philanthropic initiative, "Abuse is Not Love", recently underwent a major expansion. In collaboration with the China Women's Development Foundation, this initiative has launched an educational program for college students across China. It focuses on helping young adults identify key red flags in relationships, fostering healthy and positive connections, understanding the true essence of love, and ultimately bettering themselves.

Since its born in 2020, the global initiative aims to collaborate with global partners to raise awareness about the nuances of intimate relationship violence. It seeks to educate young people on this issue, with the goal of preventing violence in relationships. So far, the initiative has reached over 267,000 individuals across 25 countries, working with local NGOs to empower people to recognize and respond to signs of unhealthy relationships and promote confidence and independence.<