FENDI Casa—How Can A Luxury Furniture Brand Accommodate The Energy and Ambition of Two Giants?

China’s luxury home furnishings market is witnessing the emergence of new players like FENDI Casa, backed by renowned fashion house FENDI and high-end design group Design Holding. FENDI Casa’s flagship store in Shanghai hosted its official opening ceremony on November 22. Situated at 1788 Nanjing West Road in the Jing’an District, the store covers a remarkable area of 756 square meters, showcasing the brand’s strong determination in the market.

Just a few hours before the opening ceremony, Alberto Da Passano, the CEO of FF Design, also known as the CEO of FENDI Casa, made his way to the second floor of the flagship store. He had been diligently preparing for the official launch of the third global flagship store, which is also the first in China, for quite some time. He was not alone in this endeavor, as the major shareholders of FF Design, FENDI and Design Holding, also sent their global CEOs to participate in the opening ceremony. Together, they presented the achievements and future visions of FENDI Casa to the guests and media.

The FENDI Casa Shanghai flagship store has been open for business since July of this year.

The flagship store was co-designed by FENDI’s interior architects and design team, led by the brand’s artistic director Silvia Venturini Fendi. The first floor of the store features three showrooms that exhibit key pieces from the new collection. On the second floor, you’ll find a display of additional designer works that truly capture the essence and style of FENDI in every intricate detail.

After four months of operation, the managers of FENDI Casa have gained valuable insights into the Chinese luxury home furnishings market and positive feedback from consumers, which has further reinforced their confidence in expanding into the Chinese market. During the official opening ceremony, FENDI Casa unveiled the Shanghai Edition Peekasit chair as a global debut, allowing Chinese consumers to enjoy this piece before it becomes available in other markets three months later. These strategic moves highlight FENDI Casa’s commitment to the Chinese market.

The Peekasit chair, created by Controvento Studio, draws inspiration from Fendi's iconic Peekaboo handbag. It is crafted with mocha-colored jacquard FF velvet fabric and features a soft ivory double-face leather with color-blocked stitching.

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