CHICJOC Debuts First Overseas Store in Los Angeles

On November 15, Chinese luxury womenswear brand CHICJOC celebrated the grand opening of its first international flagship store at the iconic Beverly Center in Los Angeles.

Hot on the heels of its LA launch, CHICJOC will open a second U.S. store on November 20 at Fashion Island in Newport Beach, California. Looking ahead, the brand is gearing up to expand further with planned store openings in Paris, Milan, Tokyo, and other major cities, solidifying its position in the global fashion market.

Since its founding in 2015, CHICJOC has built a loyal following in China. It debuted its first physical store at Nanjing’s Deji Plaza in May 2022 and now operates over 40 boutiques in high-end shopping malls across tier-one and tier-two cities. Online, its Taobao store boasts nearly 2.6 million followers.

This year marks a turning point for CHICJOC as it embarks on its global expansion journey. Its newly launched international e-commerce site, www.chicjoc.com, now offers worldwide shipping, while the opening of the Los Angeles store signals a new chapter in its brick-and-mortar globalization strategy.

CHICJOC is dedicated to designing timeless, refined wardrobes for modern women who value impeccable tailoring and premium-quality fabrics. With 90% of its collections crafted from Europe’s finest imported materials, the brand emphasizes expert craftsmanship and embraces the minimalist ethos of “Less is More,” catering to today’s consumers who prioritize effortless elegance and comfort.