Bottega Veneta Launches " Certificate of Craft " Program

Bottega Veneta recently introduced the "Certificate of Craft" program, offering lifetime warranty services for the brand's iconic handbags, including unlimited refresh and repair. The "Certificate of Craft " will be provided in the form of physical cards associated with product serial numbers and will be available in offline stores starting November 2022.

The CEO of the brand, Leo Rongone, emphasized the brand's commitment to social responsibility in development, aiming to extend product lifespans through the " Certificate of Craft " to reduce the need for replacements.

ConCall：

Bottega Veneta's "Certificate of Craft" program is a decision that leverages the brand's traditional strengths to achieve dual benefits. On one hand, it underscores the brand's prowess in craftsmanship, deepening its discreet luxury image, enhancing service levels for core customers, and strengthening emotional connections.

On the other hand, it promotes multi-generational product inheritance and practices sustainable fashion principles, establishing a public image of exceptional craftsmanship combined with social responsibility to a broader range of mass consumers.