Adidas Group Begins Investigation into Explosive Whistleblower Claims

This past week, the adidas Group has been all over the Chinese media for all the wrong reasons.

It all started during the Dragon Boat Festival when someone claiming to work for adidas China took to the social media platform Xiaohongshu to expose what they claimed were serious issues at the company. The post accused top executives of bullying employees and taking kickbacks. The detailed post, which included images of the whistleblower letter, caused a massive stir both inside and outside the industry and catapulted this internal matter into the limelight.

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