Is Margaret Zhang Stepping Down? Can Vogue China Finally Escape Criticism? Turbulence Returns to the Chinese Fashion Media Scene?

News of personnel appointments released after Friday evening generally spells bad news for those involved.

For instance, late last night, corresponding to Friday evening in the US, several Western media outlets broke the news that Margaret Zhang, Vogue China's Editor-in-Chief, is on her way out. Internal sources from Condé Nast China corroborate that Zhang's exit is due to her contract ending without renewal.

Should these reports hold true, Zhang's departure in March 2024 marks the completion of her sole term.

For the industry, awaiting Zhang's exit feels inevitable, merely a question of when, given the tumult since her tenure began.

It's the various incidents that have occurred since Zhang took office at Vogue China that have led to such certainty.

To Vogue's faithful, who regard the magazine as the ultimate fashion scripture, the past three years have been marred by cover choices that ranged from baffling to outright repellant, with a consensus of dissatisfaction.<