SPOTLIGHT| Rimowa Welcomes Jay Chou as Its New Global Ambassador

On March 7, the high-end luggage brand Rimowa announced the celebrated Chinese pop icon Jay Chou as its global ambassador.

Jay Chou, a renaissance man of music, film directing, and acting, perfectly encapsulates Rimowa's dedication to excellence and its forward-thinking ethos. His career, marked by relentless innovation and exploration in the arts, mirrors Rimowa's own pledge to push the envelope and redefine excellence. As Rimowa's global face, Chou aims to inspire a global audience to embark on transformative journeys.<