On March 7, the high-end luggage brand Rimowa announced the celebrated Chinese pop icon Jay Chou as its global ambassador.
Jay Chou, a renaissance man of music, film directing, and acting, perfectly encapsulates Rimowa's dedication to excellence and its forward-thinking ethos. His career, marked by relentless innovation and exploration in the arts, mirrors Rimowa's own pledge to push the envelope and redefine excellence. As Rimowa's global face, Chou aims to inspire a global audience to embark on transformative journeys.
Rimowa's CEO, Hugues Bonnet-Masimbert, shared, "At Rimowa, we're driven by the belief in travel's power to inspire change, always balancing our craft's mastery with the bold pursuit of innovation. Jay Chou embodies the values we hold dear. His global stature as an influential artist fills us with pride, and we're thrilled to have him join the Rimowa family as our global ambassador."
This partnership stems not just from a mutual quest for quality but also from a deep-seated connection between Chou and Rimowa. The brand's suitcases have been an essential companion in Chou's professional journey, with one particular piece even featured in the Shanghai leg of the SEIT 1898 exhibition for Rimowa's 125th anniversary, marking a memorable milestone in their collaborative path.
Jay Chou commented, "Rimowa has been like an old friend to me, present in countless memories across the globe. It's been with me through every work commitment and journey, helping me explore and find new inspiration. I'm thrilled to serve as Rimowa's global ambassador, cherishing this special relationship and our shared adventures."