ZIMMERMANN Unveils Largest Flagship in Mainland China

ZIMMERMANN has opened its second boutique in Shanghai — and its largest one in mainland China — at HKRI Taikoo Hui, further solidifying the Australian brand’s growing presence in the region.

Spanning 375 square meters, the two-storey space was conceived by long-time collaborator Studio McQualter and captures the refined elegance that defines ZIMMERMANN. Its white cement façade and minimalist lines are enhanced by double-height glass doors, custom ceramic detailing, and overhead lighting that together lend a sense of quiet grandeur to the entrance.

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