Sephora China Welcomes FENTY BEAUTY to Its Full-Channel Lineup

Sephora, a leading name in global luxury beauty retail, has just rolled out a complete channel presence for FENTY BEAUTY BY RIHANNA, or simply FENTY BEAUTY, across Mainland China. Within its first month, the launch drew in over 123,000 Sephora members and shoppers to try out Sephora’s exclusive FENTY BEAUTY foundation customization service.

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