Sephora China Welcomes FENTY BEAUTY to Its Full-Channel Lineup

Sephora, a leading name in global luxury beauty retail, has just rolled out a complete channel presence for FENTY BEAUTY BY RIHANNA, or simply FENTY BEAUTY, across Mainland China. Within its first month, the launch drew in over 123,000 Sephora members and shoppers to try out Sephora’s exclusive FENTY BEAUTY foundation customization service.

"Leading the beauty retail market, Sephora is dedicated to introducing cutting-edge brands and unique experiences to our customers," explained Alia Gogi, President of Sephora Asia. "The inclusive and diverse ethos of FENTY BEAUTY has captured the hearts of consumers globally. We're excited to team up with FENTY BEAUTY to bring our Chinese customers a personalized and immersive foundation experience, helping them embrace their true selves and enhance their unique beauty."

Sephora and FENTY BEAUTY are setting out to reshape how Chinese consumers think about foundation. RIHANNA, the mind behind the brand, emphasizes, "Makeup is all about fun. It's never supposed to be stressful or dull, but rather, it should bring joy and make you enjoy the process, whether you’re taking risks, facing challenges, or daring to be different." FENTY BEAUTY's famed Soft'lit Naturally Luminous Longwear Foundation breaks the mold with 50 innovative shades that cater to a variety of skin tones, giving shoppers tailored options to discover their perfect match.

"We prioritize our selection carefully to keep our offerings fresh and relevant," Ms. Gogi continued. "The launch of FENTY BEAUTY, along with our exclusive brand portfolio, will undoubtedly reinforce Sephora's position as a leader in the beauty retail industry and establish us as the go-to destination for unparalleled beauty experiences."

Customers can schedule in-store sessions through the Sephora APP or its WeChat mini-program, where Sephora’s trained beauty consultants guide them in finding the ideal foundation shade with a simple three-step process. The Sephora APP also features a 'Find Your Fenty Fit' tool that offers real-time virtual try-ons, enabling beauty lovers to explore and find their perfect foundation shade anytime.