DOCUMENTS Has Completed A New Round Led by USHOPAL

On January 5th, the renowned international luxury beauty conglomerate USHOPAL announced its lead investment in DOCUMENTS, a rising high-end fragrance brand from China.

This marks USHOPAL's inaugural equity investment in a local Chinese brand.

Founded in 2020 by Meng Zhaoran, DOCUMENTS stands as an esteemed domestic perfume brand. In January 2022, it secured a multi-million yuan angel investment from Z Capital. Subsequently, in September, DOCUMENTS received a minority equity investment from L'Oréal China's investment arm, Shanghai Meicifang Investment, marking its first venture investment in China.

In July 2023, DOCUMENTS expanded its portfolio with personal care collections. Last September, the brand showcased its innovative "XIAN" series of Eau De Parfum at its first offline fashion show in Shanghai, along with launching new clothing and jewelry lines, including the "PRACTICE" clothing series for Spring/Summer 2024 and the "PRAY" jewelry series. DOCUMENTS has collaborated with global fragrance leaders like Givaudan to introduce 25 scents across 5 series, extending its offerings to personal care and home fragrance.

Guo Lu, the founder and CEO of USHOPAL, remarked on the investment: "This venture into DOCUMENTS represents our confidence in Chinese brands' potential to make a global impact." The USHOPAL team emphasized their criteria in brand assessment, focusing on brand positioning, emotional resonance, product development consistency, and unique artistic expression. DOCUMENTS stands out as one of the few Chinese brands matching the calibre of international luxury labels.

Meng Zhaoran, DOCUMENTS' founder, expressed his vision: "At DOCUMENTS, we aim to evoke sensory connections and showcase contemporary Chinese lifestyle to the world through our unique fragrances. With USHOAL's investment, we're poised to enhance our aesthetic creativity, expand globally, and strengthen our operations and supply chain, aspiring to evolve into a globally recognized brand with far-reaching impact."