Guyu Kicks Off IPO Plans

Guyu Biotechnology Group Co., Ltd., the parent company of skincare brand Guyu, has filed for IPO counseling with the Guangdong branch of the China Securities Regulatory Commission—officially launching its journey toward an A-share listing.

At the center of the company’s business is its namesake skincare line Guyu, a clear-cut revenue driver often described as the firm’s cash cow.

Founded in 2016, Guyu markets itself as a plant-based brightening brand formulated specifically for Chinese skin types. With its hero products priced between RMB 100 to 300, the brand targets students and young professionals. Its marketing strategy is tightly aligned with this positioning. From launching on Taobao Live early on to expanding across platforms like Xiaohongshu, Kuaishou, and Douyin, Guyu has built a strong digital presence from the ground up.<