Chinese fragrance brand melt season receives investment from Estée Lauder

On December 16, Chinese high-end fragrance brand melt season announced that it has received a strategic investment of tens of millions of yuan from New Incubation Ventures (NIV), an investment arm of the Estée Lauder Group.This marks Estée Lauder's second investment in a local Chinese brand, following an investment in Zhou Yangqing's beauty brand CODEMINT earlier this year.

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