DLG Acquires Chinese Tech Company Re-Hub

On October 29, DLG (Digital Luxury Group) announced its acquisition of the Chinese tech company Re-Hub, although specific transaction details were not disclosed. After the acquisition, Re-Hub will continue to operate independently within the DLG group, guided by its current management team.

Founded in 2017, Re-Hub specializes in AI-driven business intelligence solutions for luxury brands. The company has created three main business modules through its cloud-native SaaS platform, designed to assess brand performance, optimize e-commerce operations, track gray markets, and monitor the resale of second-hand goods. These data-driven solutions offer luxury brands essential insights to refine their e-commerce and social media strategies, enhance advertising effectiveness, and make informed product and pricing decisions.

Re-Hub also employs machine learning to monitor over 150 luxury brands and has partnered with renowned names like Breitling, Ferragamo, Tory Burch, and Zegna. Its proprietary COMPASS Index and Daigou Index have emerged as key benchmarks for evaluating luxury brand performance in China.

With the integration of Re-Hub's advanced solutions, DLG aims to broaden its business reach in the Chinese market while offering Re-Hub’s innovative tools to luxury clients worldwide. This acquisition not only boosts DLG's data intelligence capabilities in the luxury sector but also reinforces its status as a reliable partner for leading global luxury groups.

David Sadigh, founder and CEO of DLG, expressed his enthusiasm: “We are thrilled to join forces with the Re-Hub team. This acquisition represents the first step in our 'buy and build' strategy, which will rapidly create strong opportunities centered around AI for our clients in China and globally.”

Max Peiro, founder and CEO of Re-Hub, remarked, “Over the past two years, we've built a strong partnership with DLG. Their unique position at the intersection of luxury, digital, and technology allows us to expand our offering and amplify the strategic value we deliver to our clients.”