On December 15th, the New York listing case of Lanvin Group was settled: Lanvin Group and Primavera Capital Acquisition Corporation (NYSE code PV, referred to as "PCAC") completed the business merger. Lanvin Group Holdings Limited ("LGHL") stocks and warrants are now listed on the NYSE under "LANV" and "LANVW," respectively. According to Lanvin Group, the funds raised from this transaction will be used to accelerate the organic growth of the group's existing brands and provide capital for future strategic acquisitions, further enriching their brand portfolio.
What is quite dramatic is that on the first day of trading, the company's stock price experienced a rollercoaster ride, soaring by more than 130% (reaching $22.81) at one point but later plummeting by as much as 53%. By the end of the day, Lanvin Group's stock price had fallen by 25.6% from the opening price to approximately $7.37.
Years ago, Fosun Group and Shandong Ruyi Group were regarded as potential players of the "Chinese LVMH". However, Shandong Ruyi Group has faced setbacks, and other emerging players like ANTA Group, Ellassay Group, and Yatsen are making strides towards becoming international conglomerates.
According to Lanvin Group's Chairman and CEO, Cheng Yun, after a successful IPO, Lanvin Group will implement three growth strategies: regional expansion, channel activation, and category development, driving organic growth and cautiously investing and acquiring in the luxury fashion field. This strategy, in essence, does not deviate from the growth patterns typical of traditional luxury conglomerates. Lanvin Group's independence from Fosun Group and its listing in the United States pose the question of whether it can become another example or even a benchmark for Chinese fashion companies venturing into the global capital markets. Let's watch and see.